The latest link building technique that’s being touted as the up and coming way to rank better for your published content is to claim authorship by linking from your content to your Google Plus account and from your Google Plus account to your content. If you didn’t already have a Google Plus account, now you must create one. It seems there must be much more to this plan than putting your pretty face next to the search result for your content. SEO forecasts indicate that this technique will help Google weed out the spammers and allow claimed content to establish your authority. But, what does it mean for Google? This is the question everyone is dying to know. With all the hype and buzz going around about Google Authorship, it’s quite impossible for any self-respecting internet user to be unaware of this “change.”

More Links to Google Plus
If you weren’t already creating links to Google (as if the search engine monster needs them) now you will be linking everything you create online to them. They will be getting credit for every piece of content you generate to promote your own site. Hey, that beats paying employees to do it. You’re now working for Google!
Google vs. Facebook
In Google’s battle against Facebook to win over active users, this seems a clever way to convince more people to jump on board. When first launched, Google’s new platform was primarily being used by SEOers who were anxious to test out its effectiveness in rankings. While Google did offer one thing Facebook did not – circles to group your friends and limit who viewed certain content – Facebook didn’t waste any time adding this feature to eliminate the competitive advantage. Although there are millions of worldwide Google Plus users, there’s still a huge gap in the number of daily Facebook users.
Hiding More Information
If you’re logged into your Google account, your personal searches are now grouped into someone’s “not provided” results in Analytics. The more people who are logged in, the more information Google gets to hold back. But, the more information Google gets to collect about you.
But, you have to hand it to Google. It makes sense that most spammers wouldn’t want to take credit for their garbage. All their garbage is supposed to be tricking Google that many people created the content, not one single person. Spammers don’t put thought into their content and don’t really care if no one ever reads it. The content exists for the link and nothing else. Even when the content is “original,” it’s usually paraphrased from something they looked up online and spews out multiple sentences to barely form a single thought.
So, next time you write a piece of content for another website and link to your Google Plus account, remember how much Google appreciates you. Hopefully, they will go easier on your site with the next algorithmic update.