Recently, there has been a huge influx of infographics on the Internet. This is especially true in the world of social media marketing. There are many reasons why infographics can provide the marketing niche that your company needs to succeed in gaining the attention of potential customers. Though it is difficult to keep the attention span of Internet users for very long, it has been proven that images receive many more views than articles and text blocks. These tips should help you get started into the world of creating infographics.
You Must Know What You Want Your Infographic to Tell Your Customers
Before you begin the process of creation, it is important that you decide on your goals for your infographic. There are three main types of infographics and they each serve a different purpose.
1. Informational
2. Data-filled
3. Instructional or step by step
You will need strong visual content that has the key pieces of information that you wish to share with your customers. Once you have made the decision on what you want your customers to learn, you can begin brainstorming on the actual creation of your infographic.
Will You Design Your Own Infographic or Hire a Designer?
Once you have your concept and basic ideas down, you will need to decide if you have the skills to create your own infographic or if you will need to hire an agency or a freelance designer. If you are creating your own infographic, you can easily do so through Power Point. There are even templates that you can download to give you the basic style setups. If you do not want to create your own, there are plenty of freelance designers and design agencies that can assist you.
No matter which method you go with, you will need to ensure that your design is visually pleasing and that it draws the eye in. You will only have a few seconds to catch your potential customer’s eye. Your emphasis should be on your graphic elements and creating interest enough for your reader to take time to view your infographic.
Tips for Creating the Content for Your Infographic
Your infographic must be relevant to your business. Trying to gain your customer’s attention with infographics that have nothing to do with your business will simply be a waste of time. You will need to make sure that your infographic is interesting and that it actually leads your customers to want to learn more. This is where your call to action comes in. An infographic without a call of action will do nothing for your business. You will need to include some type of contact button or information with links that lead to your business website.
Create an SEO Infographic That Does Double Duty
In creating an infographic, it is important that you have SEO benefits as well as exposure. This can be accomplished by adding in keyword phrases in your infographic title, your file name, and your permalink. This allows the search engines to properly index your infographic so that it pulls up correctly in search engine result pages.
Sharing Your Infographic Will Get You Exposure
Once your infographic is perfect, it is time to begin getting it out to the public. This is one of the most important steps in seeing results from your new creation. You can share your infographic through your business social media sites, through your email campaigns, your business blog, press releases, on infographic sites, and on social bookmark sites. The more you share, the more exposure and results you will see.
If you are a business owner who is looking to change up your marketing campaign and get into the fast flowing success of infographics, then following these tips can help you to create dynamic infographics that give your business the full exposure it needs to increase brand recognition and drive traffic to your site.
About the Author
David Kendall has extensive experience with marketing campaigns. He has seen the use of infographics make certain marketing campaigns go viral. He mainly writes for marketing blogs. To find out what to look for in a good infographic designer, visit the link.