Internet marketing industry has grown rapidly during the last decade. It has generated numerous job places and brought millions of dollars to many people around the world. However, success on the Internet never happens out of thin air, and it takes a lot of time and effort to make a website work. Although many people mistakenly believe that the most crucial element of any website is its design, the true bread and butter of any online enterprise is the keyword analysis. It is a preliminary thing to consider when taking any kind of business online.

At first glance, keyword analysis may seem like a very challenging task requiring special skills and knowledge, especially for novices. However, with simple tips and techniques we are going to describe in this article, analyzing keywords and writing content turns into an exciting pastime. So, here is a list of suggestions on boosting your website’s efficiency.
#1 Befriend with a Keyword Analyzing Tool
A good, effective keyword analyzing tool is half the battle. Today there is a variety of reliable, proven tools both free and paid on the web. Of course, it may take you some time to get hooked up with most of them. But it is almost impossible to perform any kind of SEO analysis without such a tool. With the help of a keyword research tool you can quickly learn how many users are conducting searches for a particular term every day, how many searches are converted and other kinds of handy analytical information. If you are running a website, you have definitely come across some of these tools (WordTracker, WordStream, Google AdWords Keyword Tool, Google Suggest, Thesaurus etc.).
#2 Use Latent Semantic Indexing (LSI) or Long Tailed Keywords
Making use of latent semantic indexing is one of the most effective techniques in SEO. It is based on the relationship/positioning or clustering, repetition and variation of the terms used in your keyword phrases. LSI is not new, it is rather simple and easy in use once you know the way SEO works. Latent Semantic Indexing is often referred to use of synonyms and so-called ‘long tailed keyword phrases. More often than not, these long tailed phrases and less generic terms bring more traffic to your web page than the main keywords. LSI is currently one of the most beneficial techniques in keyword research and SEO.
Let’s try to explain this with an example. Imagine that we deal with the following terms: keywords; long tailed keywords; what is a long tailed keyword. Each of these terms represents a separate audience. The first one, ‘keywords’ is too generic, and the user entering this term may be a student looking for tips on writing an essay or paper for his Rhetoric classes. Essay and paper may be considered as similar words by Google, so you need to make sure that your keywords contain both variations and do not overspam. ‘Long tailed keywords’ represent a different user, most likely someone who specializes in search engine optimization and is looking for more information on this topic, while the user who types ‘what is a long tailed keyword’ is probably a SEO guru’s trainee or a person who has decided to promote his/her website on his or her own.
#3 Use Page Specific Keywords
One of the most common mistakes in keyword analysis is writing the same keywords and meta keyword tags for all pages of a website. This approach is not effective. For higher ranking it is advisable to concentrate on two to five keywords per page. Your analysis must be page specific. Thus you will increase each page’s chances to get higher position on their own.
#4 Use Country Specific Keywords
It is important to realize that your keyword analysis results can be country specific. Never underestimate this aspect, since even though the countries may have the same official language, there can be significant differences in expressions, terminology and even spelling (for instance, in English: cinema – movies; fall – autumn; centre – center etc.). It is important to note, that one of the crucial elements of the effective keyword research which is often forgotten is referencing keywords in the corresponding search engine directories.
#5 Conduct Ongoing Keyword Research
SEO is a very versatile and tricky occupation. It requires staying abreast of the latest innovations in keyword research tools development, search engine algorithm changes, as well as recent accomplishments in other related fields. Thus, it is a great idea to repeat your keyword research on a regular basis. In fact, there is no such a thing as a ‘completed keyword analysis’, since keywords may change from month to month due to the various aspects. This is why you may need to constantly work on your content writing.
Effective keyword analysis gives you clues on boosting your site’s success, as well as gives you the picture of your web pages’ rankings. Although keyword analysis is not rocket science, it requires dedication, patience, analytical thinking and imagination. In many cases website owners tend to hire SEO specialists to perform the keyword research correctly.
About the Author
Kimberly Dawson is a SEO specialist how works at essay writing service and specializes in providing paper writing tips and social media news promotion manuals.