As the digital marketing and tech world become more important to businesses, trends and tools are constantly being developed in an effort to make life easier for both employees and customers alike. Overall, analytics is swinging towards improvement for the user experience, bringing tools that aim to make management and analysis easier for organizations.
The user experience trend has grown by leaps and bounds recently as businesses aim to give their customers a better experience. With the increase in the presence of social media, businesses have also been able to make the gap between buyer and seller.

Because so many companies are just now starting to value social media as a major marketing tool, they are also experiencing other types of analytics and marketing tools for the first time. The presence of social media in companies’ marketing plans has pushed the value of a good connection between users and the company.
The analytics of social media have really started to jump off in 2011 as businesses are looking for new ways to measure the results of their work on different marketing platforms, including Facebook, Twitter and now, Google Plus. In 2011, more organizations than ever are placing a lot of dependency on their social media platforms. This reliance only means that there is a greater importance in an accurate measurement of results and optimization.
Companies are also taking a greater interest in their own management and use with the adoption of new analytics tools in 2011. Many companies are still attempting to find the tools that allow them to analyze the results of different data streams. The digital marketing world has grown so much that many companies are experiencing a complete overflow of data. Tools such as tag management, anomaly detection and behavioral analysis are helping organizations realize their full potential of managing multiple data streams.
The data streams for companies will continue to grow in the coming future as digital marketing continues to expand across different sectors. For the companies that are just now dabbling in social media and other aspects of the digital marketing scene, they too will soon start to experience an influx of data as their commitments grow over time. In the future, look for the analytics world to move towards tools that continue to combine data streams and make life easier for companies. In the end, easier management and production for the organizations will only bring on a greater experience for the users.
About the author: This article was written by Emma Summers, a creative writing graduate.