Some of the major challenges posed to the online business owners or any website owner is the visibility of their websites on popular search engines, most especially Google. Among the number of search engines, Google controls majority of these searches. This is the reason why most of the websites embark with strategies targeting Google first.
The best way to enhance your online visibility is by search engine optimization or SEO. Hence, when you come up with your website, it is important to adopt a proper SEO strategy to improve your website’s ranking / search performance. The following are some terrific new tips to improve the search engine optimization performance of any website you design:

By adding a blog: When you add a blog to your website, it gives you an opportunity to add new content on a regular basis. Different search engines love new and fresh content. So, when you add new content to your blog at least once or twice in a week, you’re more likely to get noticed and be found by search engines. With blogs, you can more effectively attract your targeted traffic coming from the search engines. (It’s recommended that you keep your blog updated with fresh content and also allow visitors to comment and ask questions.) Also, a blog can enhance the size of your site and improve your website’s authority, thus giving you more opportunities with higher number of pages to empower your internal links.
By decreasing code bloat: Google’s spiders or search engine robots love to find fresh and unique content. However, using JavaScript and CSS in your HTML code might make things harder for them to find your content. Make sure that the scripts and CSS files must be added as external files to decrease the time required for these spiders to search your content. It’s also a great way of improving your code to content ratio, too. When you have too much code, you not only increase the page loading time of your site; you also increase the chances of error while coding. This may not influence your website’s SEO, but it would certainly create problems for the search engine spiders.
By adding Google Analytics to every page: The Google Analytics tool gives you a wide range of data and statistics, providing you with all the important information you need about your website and how it’s performing. The various features found in Google Analytics – like Event tracking, Goal tracking, Bounce rates and Intelligence – help you understand the performance of a number of your website components, including: keywords, traffic sources, search engines, sales and leads metrics. The tool, moreover, can help you improve your site’s performance with the help of regular split testing.
By making every page unique: Google ranks your website according to the uniqueness and quality of your content. So if you have any content similar to any other’s website, remember that this will hamper your rankings in search engine results. So if you content similar to some other site or page on the Internet, you run the risk of being discarded by the search engines as they are competent to cite out the duplication or plagiarism thing.
By using custom title and unique meta description tags: Make sure you write custom titles and unique meta descriptions on every web page. These things will not necessarily influence your SEO ranking, but it definitely affects the way your website appears in search engine results pages. Make sure you incorporate good descriptions that feature an effective call to action, one that will make it irresistible for users to click on your site.
By adding footer links to all the pages: You can enhance your SEO ranking by linking between Web pages – via plain text links with targeted keywords in your anchor text. Generally a number of website designs depend on the JavaScript or Flash navigation rather than using anchor text. If you find this in your website, it might be a good idea to incorporate footer links to link between your Web pages, with the targeted keywords within the anchor text of the links.
About the author: Brianne is a blogger by profession. She loves writing on luxury and technology. Beside this she is fond of books. Recently an article on perfumes for women attracted her attention. These days she is busy in writing an article on electric scooters for her blog.