by Lakeshore Branding | Jun 29, 2012 | Internet Marketing, SEO
When you commission SEO work, you need to know that what you’re getting is worth the cost. This field can seem complicated to outsiders, but that doesn’t mean you can’t establish standards for the kind of work you want versus the kind of work you don’t. For you, there...
by Lakeshore Branding | May 22, 2012 | Internet Marketing, SEO
The terms “white hat” and “black hat” originate from old serial westerns, in which audiences could instantly tell the good guys from the bad guys by the color of their hats. Today, the terms are most commonly used to describe differences in techniques webmasters, web...
by Lakeshore Branding | Apr 25, 2012 | Internet Marketing, SEO
When I first heard about the upcoming Over Optimization Penalty, I sighed heavily and longed for the days when my knowledge of such things did not extend much beyond the pros and cons of PPC vs SEO. Sometimes, ignorance truly is bliss. After spending the past couple...
