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The 5 Musts When Perfecting Copy for the Web

by Lakeshore Branding | Mar 13, 2012 | Blogging, Internet Marketing

Spelling/Grammar It sounds obvious but millions of pieces of content are published each and every day on the Web with spelling mistakes, typos and grammatical/punctuation-related errors. It’s not so much a problem if you’re not great at spelling, but if this is the...

CONTENT CREATION 101: Best Blogging Tips for Writing a Successful Blog

by Lakeshore Branding | Feb 17, 2012 | Blogging, Internet Marketing, Social Media

Anyone can write a blog. It is that easy. Writing a successful blog is where hard work as well as a stroke of genius is required. However, even if you find the genius in you has gone into sleep mode, there are tricks of the trade that can be learned. By knowing what...

Writing Content for Search Engines and Human Readers

by Lakeshore Branding | Nov 29, 2011 | Blogging, Internet Marketing, Local Search, SEO, Small Business, Social Media

As a local business owner, you know exactly how important SEO is for your web presence. What is the use of having a website when you cannot be found anyway? And when it comes to SEO, your online content plays a huge role. However, optimizing your website isn’t as...

Marketing Tips: Guide on How to Write a Killer Brochure

by Lakeshore Branding | Mar 30, 2011 | Internet Marketing, Small Business, Web Design

When you are marketing a brand name or product – online or offline – it is essential for you to acquire the know-how of writing a brochure effectively. The contents of the brochure will either be ignored or call potential customers to action. Information must be...

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