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Anatomy Of A Successful Viral Campaign: Old Spice

by Lakeshore Branding | May 3, 2013 | Internet Marketing

Old Spice’s recent viral campaign, “Smell like a Man, Man” is a perfect example of how viral media can succeed. The ad has been an enormous success not only in popularity, but also in the number of sales resulting, according to a recent study done by...
Lessons from Lady Gaga on Viral Video Success

Lessons from Lady Gaga on Viral Video Success

by Lakeshore Branding | Aug 3, 2010 | Internet Marketing, Social Media

Do you know that Lady Gaga has the most viewed YouTube video of all time? Yup – her “Bad Romance” music video is right on top of the list, beating hugely successful viral clips like “Charlie Bit My Finger” and Justin Bieber’s “Baby”. One can only dream of getting half...
Top Ten Tips on Using YouTube for Business

Top Ten Tips on Using YouTube for Business

by Lakeshore Branding | May 5, 2010 | Internet Marketing, Small Business, Social Media

Everybody’s talking these days about Twitter and Facebook, yet very few seem to be doing something about the fact that YouTube is the second-largest search engine in the world (behind Google). If you’re an Internet marketer or small business owner, don’t leave the...
Questions to Ask Before You Launch Your Viral Campaign

Questions to Ask Before You Launch Your Viral Campaign

by Lakeshore Branding | Apr 25, 2010 | Internet Marketing, Small Business, Social Media

A viral marketing campaign is one of today’s best (and most cost-effective) ways to let people know about your business. It can take on many forms, like videos, pictures, interactive Flash games, e-books, and even text messages. If done properly and executed...

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