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Twitter Tips: Crisis Communications and Online Reputation Management

by Lakeshore Branding | Jan 9, 2011 | Internet Marketing, Small Business, Social Media

A number of business owners and brand managers use Twitter as a tool for communicating advertising and marketing messages, but the popular social media and microblogging site is also an equally powerful public relations tool. Twitter is especially effective in helping...
Why You Should Love KnowEm

Why You Should Love KnowEm

by Lakeshore Branding | Oct 4, 2010 | Internet Marketing, Small Business, Social Media

What if you could control and monitor your image across all social media? What if you could sign up for all the important social media sites out there and hear all the conversations being made about your business or brand? It sounds like a lot of work, but not if...
What Are They Saying About You? Twitter Tools for Tracking Sentiment

What Are They Saying About You? Twitter Tools for Tracking Sentiment

by Lakeshore Branding | Apr 10, 2010 | Internet Marketing, Small Business, Social Media

Small business owners will have heard all the rave and buzz about Twitter, and how this microblogging site can help enhance their respective brands. But if you’re not particularly adept at social media, you might be hesitant to dedicate your time and spend all your...

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