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Five Social Media Apps to Boost Your Marketing Efforts

by Lakeshore Branding | Jun 8, 2011 | Blogging, Internet Marketing, Small Business, Social Media, Web Design

So, you’ve finally decided to join the social media stream and now you’re looking for more creative ways to market your business. So far, you’ve built your Facebook page, a LinkedIn group, and your newly launched corporate blog is receiving a lot of positive feedback...

Letting Testimonials Speak for You: A Guide to Soliciting and Maximizing Customer Reviews

by Lakeshore Branding | Mar 16, 2011 | Blogging, Internet Marketing, Local Search, SEO, Small Business

According to a study by Forrester Research, 71 percent of online shoppers read customer reviews before making a purchase decision. That’s close to three out of every four! Enough for us to have to seriously take this insight, one that serves as yet another proof that,...

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