by Lakeshore Branding | Apr 3, 2013 | Small Business
Anyone starting a business should take a hard look at the success of Howard Schultz, Starbucks’ CEO. Rather than hiding behind his title or constructing lofty strategies, Mr. Schultz has struck a balance between assertive and approachable. This balance has...
by Lakeshore Branding | Mar 13, 2013 | Small Business, Social Media
Ubiquitous coffee retailer Starbucks is now operating in 60 countries and has more than 18,000 retail store locations. Looking at those statistics, you might be perplexed as to why Starbucks even bothers with things like improving presence on social media given their...
by Lakeshore Branding | May 24, 2012 | Social Media
Most businesses nowadays rush to use social media like Facebook and Twitter to interact with their consumers. These platforms also serve as a channel where companies can improve sales through coupons and business deals. Small businesses are increasingly embracing this...
by Lakeshore Branding | Nov 4, 2010 | Internet Marketing, Small Business, Social Media
Forgive us? We’re feeling kind of guilty that we’ve written a number of Twitter articles that provide a lot of tips on how to use the popular social media site – without providing an equal number of examples. So let us make it up to you with these great examples of...
by Lakeshore Branding | Aug 26, 2010 | Social Media
Having read Jay Baer’s blog post about the Starbucks Digital Network to come to all stores this fall, I became quite impressed with Starbucks’ movement towards material or person-to-person community, local-business support, and access to non-local news and...
