by Lakeshore Branding | Jul 11, 2011 | Internet Marketing, Small Business, Social Media, Web Design
According to Email Marketing Reports, there are 1.4 billion online users today, and “according to research conducted by the Direct Marketing Association, E-mail marketing was expected to generate an ROI of $42.08 for every dollar spent on it in 2010. As such, it...
by Lakeshore Branding | Jun 8, 2010 | Internet Marketing, Small Business
An E-mail marketing campaign is a great, cost-effective way to communicate your messages to a target audience – but only, of course, if you get them to actually open the E-mails that have come from you. Which isn’t guaranteed: sometimes you spend hours crafting a...
by Lakeshore Branding | May 3, 2010 | Internet Marketing, Small Business, Web Design
Internet marketing gurus have said over and over that “content is king” – but some people seem to think that in order to be crowned as royalty one only needs to dress up their website with blocks of text here and there. This isn’t the case. The content and copy on...
