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6 Companies Using Social Media To Provide Better Customer Service

by Lakeshore Branding | Apr 24, 2012 | Internet Marketing, Small Business, Social Media

Back in the era of small-townAmerica, most businesses were on or near the town square and in the course of their everyday life, customers would be in the area. If they had to deal with issues, they could easily connect with the shops and stores where they did...

Starting Points For Creating a Social Media Strategy for Your Business

by Lakeshore Branding | Feb 24, 2012 | Internet Marketing, Small Business, Social Media

Social media seems to be dominating the lives of Internet users today, with 800 million users alone on Facebook. Other sites like Twitter, LinkedIn, Pinterest, and YouTube don’t seem to be doing too bad, either. It is amidst the rise of this new era of social media...
What Are They Saying About You? Twitter Tools for Tracking Sentiment

What Are They Saying About You? Twitter Tools for Tracking Sentiment

by Lakeshore Branding | Apr 10, 2010 | Internet Marketing, Small Business, Social Media

Small business owners will have heard all the rave and buzz about Twitter, and how this microblogging site can help enhance their respective brands. But if you’re not particularly adept at social media, you might be hesitant to dedicate your time and spend all your...
Prevent Brand Identity Theft on Facebook

Prevent Brand Identity Theft on Facebook

by Lakeshore Branding | Feb 18, 2010 | Internet Marketing, Social Media

More and more brands are using Facebook to create Fan Pages – and for good reason, too. A Facebook Fan Page is a great online channel for sharing and promoting brand identity, as well as for engaging and interacting with audiences in a community-driven setting. SEO...
Social Media Marketing Statistics Released

Social Media Marketing Statistics Released

by Lakeshore Branding | Feb 16, 2010 | Internet Marketing, Small Business, Social Media

Marketing Sherpa, a trusted resource that publishes useful news, case studies, and best practices data about Internet and integrated marketing, recently released the new Social Media Marketing Benchmark Report. It’s a robust guide that contains research, charts and...
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