by Lakeshore Branding | Sep 21, 2011 | Internet Marketing, Small Business, Social Media
As the digital marketing and tech world become more important to businesses, trends and tools are constantly being developed in an effort to make life easier for both employees and customers alike. Overall, analytics is swinging towards improvement for the user...
by Lakeshore Branding | Apr 13, 2011 | Internet Marketing, Local Search, Small Business, Social Media
Paid search is a wonderful advertising platform because it gives you clear-cut analytics for ROI decisions. Twitter, on the other hand, is a wonderful advertising platform because it is still natural and fun. Both paid search and Twitter advertising differ in scope...
by Lakeshore Branding | Mar 25, 2011 | Internet Marketing, Local Search, Small Business, Social Media
When businesses, brand managers, and marketers talk about social media, there’s always one acronym that’s always being brought up: ROI. It is, of course, perfectly reasonable. One needs numbers, results, and reasons for going social. (Well, at least one needs these...
