by Lakeshore Branding | Jun 28, 2012 | Small Business
I don’t believe we are going to see much of a difference in the marketing trends from 2011 to 2012, the economy is still slowly trying to get itself out of this recession we have dug ourselves into, so the economy and consumers are going to be looking for money...
by Lakeshore Branding | May 21, 2012 | Internet Marketing, Social Media
When you’re copywriting, it’s all too easy to lose yourself in clever lead-ins and a rousing introduction. Writing for the SMS means there’s no time for that; mobile marketers don’t have the time to lead into anything gradually, so they have to be direct. Most site...
by Lakeshore Branding | Jan 5, 2011 | Internet Marketing, Small Business, Social Media
Online advertising is back – and bigger than ever. US online ad spending rose by 13.9 percent in 2010, reaching a new record of $25.8 billion after a downslide in 2009. According to digital marketing research firm eMarketer, this figure surpasses that of advertising...
by Lakeshore Branding | Nov 30, 2010 | Internet Marketing, Small Business
There’s a high-potential marketing platform that’s slowly and surely attracting corporations, small business owners, advertisers, and marketers alike. Observers say that this is a big one – an avenue through which one can reach a good portion of billions of consumers....
by Lakeshore Branding | Nov 28, 2010 | Internet Marketing, Small Business, Social Media
A business today needs to be mobile. Your customers are using their cell phones to access business information. If you aren’t easily accessible on their mobile phones then they’re going to start overlooking you in favor of businesses that are. Here are the tools that...
