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Your Guide to Finding – and Responding to – Online Customer Reviews

by Lakeshore Branding | Mar 9, 2016 | Internet Marketing, Local Search, Small Business, Social Media

Somewhere out there, a person is talking about you. Your business. Your brand. Of course, you’ll want to listen and join the conversation. You have to, right? The Internet, though, is a pretty big place. If before, the reviews and comments of your customers only came...
Five Reasons Why Google’s Review Monitoring Dashboard Is A Disappointment

Five Reasons Why Google’s Review Monitoring Dashboard Is A Disappointment

by Lakeshore Branding | Mar 28, 2014 | Internet Marketing, Local Search, Small Business

Reviews are already a huge factor when it comes to helping businesses stand out and succeed online, and if there needs to be a definite sign to signal the value of reviews in the future, it has to be Google’s recent announcement of their Reviews Dashboard to help...

Five Tools That Can Help You Monitor Your Brand Online

by Lakeshore Branding | Apr 22, 2013 | SEO, Small Business, Social Media

When it comes to business, managing your online reputation is everything. There is a lot of information out there nowadays regarding brand monitoring, but it is important to find out just what people think of your brand. As a business leader, you want to ensure that...

How To Tackle A Negative Customer Feedback

by Lakeshore Branding | Jan 9, 2013 | Internet Marketing, Small Business, Social Media

It does not matter what kind of business you are in. Whether set on brick and mortar or an ecommerce business; small town company or nationwide conglomerate. It doesn’t matter. This is because social media has made it possible for just one disgruntled customer to have...

Letting Testimonials Speak for You: A Guide to Soliciting and Maximizing Customer Reviews

by Lakeshore Branding | Mar 16, 2011 | Blogging, Internet Marketing, Local Search, SEO, Small Business

According to a study by Forrester Research, 71 percent of online shoppers read customer reviews before making a purchase decision. That’s close to three out of every four! Enough for us to have to seriously take this insight, one that serves as yet another proof that,...

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