by Lakeshore Branding | Mar 9, 2016 | Internet Marketing, Local Search, Small Business, Social Media
Somewhere out there, a person is talking about you. Your business. Your brand. Of course, you’ll want to listen and join the conversation. You have to, right? The Internet, though, is a pretty big place. If before, the reviews and comments of your customers only came...
by Lakeshore Branding | Mar 28, 2014 | Internet Marketing, Local Search, Small Business
Reviews are already a huge factor when it comes to helping businesses stand out and succeed online, and if there needs to be a definite sign to signal the value of reviews in the future, it has to be Google’s recent announcement of their Reviews Dashboard to help...
by Lakeshore Branding | Apr 22, 2013 | SEO, Small Business, Social Media
When it comes to business, managing your online reputation is everything. There is a lot of information out there nowadays regarding brand monitoring, but it is important to find out just what people think of your brand. As a business leader, you want to ensure that...
by Lakeshore Branding | Jan 9, 2013 | Internet Marketing, Small Business, Social Media
It does not matter what kind of business you are in. Whether set on brick and mortar or an ecommerce business; small town company or nationwide conglomerate. It doesn’t matter. This is because social media has made it possible for just one disgruntled customer to have...
by Lakeshore Branding | Mar 16, 2011 | Blogging, Internet Marketing, Local Search, SEO, Small Business
According to a study by Forrester Research, 71 percent of online shoppers read customer reviews before making a purchase decision. That’s close to three out of every four! Enough for us to have to seriously take this insight, one that serves as yet another proof that,...
