by Lakeshore Branding | May 22, 2012 | Internet Marketing, SEO
The terms “white hat” and “black hat” originate from old serial westerns, in which audiences could instantly tell the good guys from the bad guys by the color of their hats. Today, the terms are most commonly used to describe differences in techniques webmasters, web...
by Lakeshore Branding | May 15, 2012 | Internet Marketing
Your online ad is running regularly. It gets a few clicks each time it runs, but you know it should be doing a lot more to promote your business. Unlike traditional ads, which appear before large numbers of people who may or may not respond to it, search engine ads...
by Lakeshore Branding | May 14, 2012 | Internet Marketing, SEO
Google Adwords gives you a lot of freedom about how you wish to spend your pay-per-click advertising cash, and it is knowing these methods in and out that can allow you to squeeze a lot more bang for your buck out of a limited online advertising budget. The key is...
by Lakeshore Branding | Apr 23, 2012 | Internet Marketing, SEO
Web traffic is the fuel of your online business. But not all kinds of traffic are equally good. Choosing the right type of traffic to promote your website depends on several factors, such as what your goals are and how much money you are willing to spend. Testing is...
by Lakeshore Branding | Jan 6, 2012 | Internet Marketing, Local Search, SEO, Small Business
A potential pitfall for many new Adwords advertising is simply the false pretense that Google’s default Adwords settings are in the best interest for all advertisers. That’s simply not the case. Here are a handful of tips that can take just minutes but...
