by Lakeshore Branding | May 22, 2013 | Small Business
Owning a small business means having to wear many hats. Among the tasks that a small business owner can be faced with on a daily basis: Hiring and firing employees Promoting the company via various advertising and marketing campaigns; Overseeing the company budget;...
by Lakeshore Branding | Apr 27, 2013 | SEO, Small Business
As a small business grows, it can be hard to establish your brand. Navigating the waters of advertising and social media can be confusing at best. Growing your brand is hard in a world full of businesses all vying for attention for consumers. Some small business...
by Lakeshore Branding | Nov 5, 2010 | Blogging, Internet Marketing, Small Business
A few years after college, my boyfriend Tom and I told our parents that we were scrapping our Wall Street and advertising careers to design and make educational products for kids. Our parents thought we had lost our minds. “But you were our inspiration,” we told them...
by Lakeshore Branding | Oct 15, 2010 | Internet Marketing, Small Business, Social Media, Web Design
The process of establishing and enhancing your presence on the Web takes a lot of time – time that you, as a startup or small business owner, may not have. It also requires a full range of skills: content writing, online networking, search marketing, project...
by Lakeshore Branding | Oct 5, 2010 | Internet Marketing, Small Business
Establishing – or enhancing – the presence of your business online will require a lot of text. Let’s see: website copy (with multiple pages), product and service descriptions, blog entries, tweets, Facebook wall posts, E-mail newsletters, pay-per-click ads, etc. So...
