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8 Great Examples of Social Media Savvy Brands on Twitter

by Lakeshore Branding | Nov 4, 2010 | Internet Marketing, Small Business, Social Media

Forgive us? We’re feeling kind of guilty that we’ve written a number of Twitter articles that provide a lot of tips on how to use the popular social media site – without providing an equal number of examples. So let us make it up to you with these great examples of...

Build Your Online Brand For Differentiation, Not For Integration

by Lakeshore Branding | Oct 30, 2010 | Internet Marketing, Small Business

If you’re thinking of starting your online business, then you’re part of a race where millions are striving for successful brand recognition on the Web. To win, you have to build an online brand that stands out in the competition – a brand that has a unique, likeable...
Small Business Lessons from The Social Network, That New Facebook Movie

Small Business Lessons from The Social Network, That New Facebook Movie

by Lakeshore Branding | Oct 18, 2010 | Internet Marketing, Small Business, Social Media

We’re sure you’ve heard of The Social Network, this new movie about the founders of Facebook. It opened earlier this month and so far, from what we’ve been hearing, it sounds like this 120-minute thriller-docudrama-comedy will be making plenty of noise at next year’s...
Tips to Get Negative Content and Links Off Search Pages

Tips to Get Negative Content and Links Off Search Pages

by Lakeshore Branding | Aug 17, 2010 | Internet Marketing, Small Business, Social Media

Old-fashioned PR professionals will tell you that there is no such thing as bad publicity. Well, this no longer holds true, at least not in the age and realm of the Internet. Thanks to Google, it has become so much easier to search and find customers, clients,...
Online Reputation Managment with Social Media Monitoring

Online Reputation Managment with Social Media Monitoring

by Lakeshore Branding | Jul 25, 2009 | Internet Marketing, Social Media

Reputation management is becoming a big part of our small startup. Many of our Chicago clients are finding that monitoring their online reputation is more important than ever. Reviews are viewed as a trusted source of information, in fact 70 percent said they trusted...
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