by Lakeshore Branding | Aug 24, 2011 | Blogging, Internet Marketing, SEO, Small Business
Link building is a great tool to help the popularity of your blog or website (in the eyes of your audience) and gain authority (in the eyes of search engines). This is all assuming you go about it the right way, though – buying links will only work so far, and...
by Lakeshore Branding | Aug 8, 2011 | Internet Marketing, Small Business, Social Media, Web Design
With all of the commotion that goes along with a business, sometimes the easiest things are forgotten. Even worse, sometimes the easiest things can become complicated because after all—is anything about your company really easy? As it turns out, creating a logo is one...
by Lakeshore Branding | Aug 3, 2011 | Internet Marketing, SEO, Small Business, Web Design
The face of one of the most innovative companies in history is their ever-changing, extremely memorable logo. While Google leads innovation in many verticals and constantly “brands” that simplistic colorful logo in our brains, there is a lot behind this...
by Lakeshore Branding | Jul 1, 2011 | Internet Marketing, Small Business, Social Media, Web Design
It is your company’s obligation to be clear, upfront, and transparent about how you collect and store visitor information. Your website presents an opportunity to make money, but it also entails a certain level of responsibility on the part of your company to...
by Lakeshore Branding | May 17, 2011 | Internet Marketing, SEO, Social Media
In lieu of the recent news about the Facebook smear campaign against Google, it seems that Google may be poised to remain the top dog in online ad spend this year. Last week, the story regarding Facebook hiring PR firm Burson Marsteller to spread lies about Google’s...
