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Tracking Your Brand? Check Out These Online Reviews Monitoring and Management Tools

by Lakeshore Branding | May 22, 2016 | Internet Marketing, Local Search, SEO, Small Business, Social Media

Last week we published a guide on how to monitor Google Places reviews, Web updates, and content changes. It was well-received by our readers, so we’d like to build on the post and share info this time on tools for online reviews monitoring and management. Hopefully,...

Your Guide to Finding – and Responding to – Online Customer Reviews

by Lakeshore Branding | Mar 9, 2016 | Internet Marketing, Local Search, Small Business, Social Media

Somewhere out there, a person is talking about you. Your business. Your brand. Of course, you’ll want to listen and join the conversation. You have to, right? The Internet, though, is a pretty big place. If before, the reviews and comments of your customers only came...

How To Defend Yourself Against Negative SEO

by Lakeshore Branding | Nov 2, 2012 | SEO, Social Media

Up until the onset of social media, when you had an issue with someone, or when a customer had a complaint, they would usually come to you and express the problem in person. This gave your or whoever you placed in customer service the opportunity to respond, apologize...

Five Top Tips To Improving Your Brand

by Lakeshore Branding | Aug 4, 2012 | Small Business

Ask 20 people what branding is and you will more than likely get 20 different answers. A brand can mean your logo, your company’s values, or the way it interacts with its customers and suppliers at every level of your business. Your brand can actually reflect your...

Tweet Control For A Better Online Reputation

by Lakeshore Branding | Jul 31, 2012 | Internet Marketing, Social Media

Twitter is a great source for businesses that are serious about their online reputation. You can send out messages and promote your brand heavily, using the power of social media. The converse is true however; you don’t have any control over what other people are...
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