by Lakeshore Branding | Jan 19, 2013 | Internet Marketing, SEO, Small Business
Internet and marketing have one thing in common; they are always changing. This means that relying on techniques that worked five years ago and expecting them to yield the same results is unlikely to be a wise marketing decision. Website owners must keep abreast of...
by Lakeshore Branding | Dec 18, 2012 | Blogging, Internet Marketing, SEO, Web Design
Managing a blog is a tough task and truth be told, you need to make money out of it in order to ensure its sustained presence. Attracting advertisers requires a well knit strategy and you have to work relentlessly to ensure that advertisers are attuned to the blog. To...
by Lakeshore Branding | Jul 3, 2012 | Internet Marketing
E-mail marketing campaigns can be a great way to increase your online profile. I always include E-mail campaigns in my annual marketing budget as they really do work hard to boost site traffic and ROI. However, creating successful email marketing campaigns is not...
by Lakeshore Branding | Jun 29, 2012 | Internet Marketing
Although it is receiving some stiff competition from social media and voice and text marketing, E-mail marketing still seems to be the method of choice for businesses to engage their customers these days. Place an opt-in form prominently on the front of your website,...
by Lakeshore Branding | Jun 5, 2012 | Internet Marketing, SEO
The E-commerce industry continues to grow, with more and more businesses and companies setting up websites through which they can sell and offer their products and services. The big challenge remains, though: how do you drive traffic to your site and ultimately...