by Lakeshore Branding | Sep 5, 2011 | Internet Marketing, Small Business, Social Media
We’ve probably all seen these captivating Old Spice ads. Male or female there’s a certain je ne sais quoi about Isaiah Mustafa, who appeared in these commercials in 2010 and became part of the fastest-ever growing viral media marketing campaign. Isaiah is depicted as...
by Lakeshore Branding | Jul 29, 2010 | Internet Marketing, Social Media
A few weeks ago I wrote a post about how Old Spice was enjoying wild popularity from its viral video campaign featuring “The Man Your Man Could Smell Like,” a towel-clad hunk who responded to fans’ tweets with personalized videos. This week, Old Spice is finally...
by Lakeshore Branding | Jul 16, 2010 | Small Business, Social Media
Social media is often used as a method for users and consumers to make public statements about products and services. While this gives the public more power to evaluate brands, businesses can also leverage social media to connect with customers. As social media...
