by Lakeshore Branding | Apr 27, 2011 | Internet Marketing, Local Search, SEO, Small Business, Social Media
While the concept of online marketing can seem strange and almost unnecessary for the food and drink industry, there are a whole range of benefits that can come from having a good online presence. In this post I want to cover some of the most useful options available...
by Lakeshore Branding | Dec 21, 2010 | Internet Marketing, Local Search, Small Business, Social Media, Web Design
Google is not the only search engine in the world. In some large countries like Russia, it isn’t even the most popular. It has been estimated that only one fourth of the Internet’s 2 billion users speak English as their native language. Only one fourth! That...
by Lakeshore Branding | Dec 18, 2010 | Internet Marketing, Local Search, Small Business, Social Media
There’s a lot of hype in the social media realm over the dozens of new tools and dashboards that help you keep an eye on what people are saying about your company. Indeed, online reputation monitoring and management is quickly becoming a must-have for your marketing...
by Lakeshore Branding | Dec 11, 2010 | Internet Marketing, Local Search, Small Business, Web Design
Did you know that 20 percent of all searches on the Internet are for specific locations or businesses? Search giant Google did, and that’s why they changed Google Local to Google Places and began to display – for every search query that may be locally or...
by Lakeshore Branding | Nov 27, 2010 | Internet Marketing, Small Business, Social Media, Web Design
First impressions last. That’s why, when it comes to marketing yourself through a website, your homepage will have to be love at first sight. And while the other pages of your website deserve equal attention, they aren’t necessarily of equal importance. A homepage, by...
