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5 Fantastic Tips for Improving Your Website’s Conversion Rate

by Lakeshore Branding | Jun 5, 2012 | Internet Marketing, SEO

The E-commerce industry continues to grow, with more and more businesses and companies setting up websites through which they can sell and offer their products and services. The big challenge remains, though: how do you drive traffic to your site and ultimately...

5 Quick Changes You Can Make On Your Website To Boost Conversions

by Lakeshore Branding | May 2, 2012 | Internet Marketing, SEO, Web Design

Have conversions on your site dwindled off lately? Or is it that you don’t see any remarkable growth in conversions since the past few weeks? You need quick results to recover your ROI. Here are some quick changes you can make on your website to make life easy...

Google Announces Change To Adwords Algorithm To Give More Weight To Landing Page Relevance

by Lakeshore Branding | Oct 12, 2011 | Internet Marketing, Local Search, SEO, Small Business

Google’s quest for perfection in search results has led the tech giant back to the drawing board to once again tinker with its AdWords algorithm. The goal remains the same: to deliver users to the most relevant content available that fits their chosen search words...

Anatomy of an Effective Landing Page

by Lakeshore Branding | Feb 28, 2011 | Internet Marketing, Small Business, Social Media

The landing page: the place where visitors are directed after clicking on an ad, a search result, a link, or an offer. It’s also the critical page that can convert mere visitors or readers into your customers, fans, or followers. What goes into building an effective...

53 Essential Terms: Internet Marketing and SEO Glossary

by Lakeshore Branding | Jan 7, 2011 | Blogging, Internet Marketing, Local Search, Social Media

In my experience with Internet Marketing and SEO, I have come across a multitude of Internet marketing  and SEO terms.  A lot of these terms usually have very vague or technical definitions that leave you confused and frustrated.  I know how you feel, trust me, I have...

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