by Lakeshore Branding | Jan 6, 2012 | Internet Marketing, Local Search, SEO, Small Business
A potential pitfall for many new Adwords advertising is simply the false pretense that Google’s default Adwords settings are in the best interest for all advertisers. That’s simply not the case. Here are a handful of tips that can take just minutes but...
by Lakeshore Branding | Dec 9, 2011 | Blogging, Internet Marketing, Local Search, SEO
SEO copywriters can be placed into three broad categories: Those who write for users. Those who write for search engines. Those who try to blend the two. Copywriters who actually succeed in the third category are like blue diamonds: rare and extremely valuable....
by Lakeshore Branding | Oct 18, 2011 | Internet Marketing, SEO, Small Business
Small businesses have a daunting task as they compete with larger companies that boast more resources and staff. How can a small business compete for a share of the search engine market with so much stacked against them? Here are some tips on creating an SEO strategy...
by Lakeshore Branding | Oct 4, 2011 | Internet Marketing, Local Search, SEO, Small Business
It seems that competition for valuable branded keywords is reaching an all time high, with a recent report by eMarketer, “Brands Go Head-to-Head in Competition for Search Terms,” estimating that US marketers will spend a massive $14.4 billion USD this year...
by Lakeshore Branding | Jan 7, 2011 | Blogging, Internet Marketing, Local Search, Social Media
In my experience with Internet Marketing and SEO, I have come across a multitude of Internet marketing and SEO terms. A lot of these terms usually have very vague or technical definitions that leave you confused and frustrated. I know how you feel, trust me, I have...