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How To Optimize Your Site? ‘Keyword’ Brainstorming

by Lakeshore Branding | Feb 20, 2013 | SEO

Let’s talk about choosing the right keywords for your website. Why is it necessary? First of all, it’s a guarantee of the traffic to your site. If your site is in the Top 10 for any of highly competitive search queries, you are likely to have high traffic and visitors...

How to Use Google Alerts to Help Build Your Brand

by Lakeshore Branding | Aug 4, 2012 | Internet Marketing, SEO

Although Google Alerts have been available for quite some time, many individuals and businesses are still ignoring the branding benefits that the tool can offer. This could be because companies are too preoccupied with other strategies, they don’t understand how...

How Car Dealers are Marketing on Twitter

by Lakeshore Branding | Jun 20, 2012 | Internet Marketing, Social Media

Twitter is one of the biggest social media sites in the world and to be frank, it’s rather addictive and fun. It’s also a great platform for car dealerships to establish their brand and participate with current and prospective customers. You can use Twitter as a...

SEO 101: Black Hat and White Hat SEO Practices

by Lakeshore Branding | May 22, 2012 | Internet Marketing, SEO

The terms “white hat” and “black hat” originate from old serial westerns, in which audiences could instantly tell the good guys from the bad guys by the color of their hats. Today, the terms are most commonly used to describe differences in techniques webmasters, web...

Are Your Search Engine Ads Looking Sharp or Falling Flat?

by Lakeshore Branding | May 15, 2012 | Internet Marketing

Your online ad is running regularly. It gets a few clicks each time it runs, but you know it should be doing a lot more to promote your business. Unlike traditional ads, which appear before large numbers of people who may or may not respond to it, search engine ads...
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