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Why You Need to Protect Your Brand’s Keywords

by Lakeshore Branding | Oct 4, 2011 | Internet Marketing, Local Search, SEO, Small Business

It seems that competition for valuable branded keywords is reaching an all time high, with a recent report by eMarketer, “Brands Go Head-to-Head in Competition for Search Terms,” estimating that US marketers will spend a massive $14.4 billion USD this year...

Microsoft Acquires Skype for $8.5 Billion

by Lakeshore Branding | May 12, 2011 | Internet Marketing, Social Media

If many who were expecting a blockbuster acquisition in the tech industry were disappointed with the recent Google-Groupon deal that never happened, well – a bigger deal just came through – to the tune of $8.5 billion in cash. In a definitive agreement announced...

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