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How Businesses Can Use Real-Time Social Media

by Lakeshore Branding | Aug 9, 2012 | Internet Marketing, Social Media

Real-time use of social media allows businesses the opportunity connect with people in a way that mainstream media simply cannot achieve as effectively – largely because the bigger an organization, the more unresponsive it can become. In addition, traditional media...

Five Simple Ways to Optimize Your Tweets for SEO

by Lakeshore Branding | Jul 19, 2012 | SEO, Social Media

Search engine optimization (SEO) is a powerful tactic that any business owner can use to draw traffic to his or her website. Most tech-savvy business leaders and online marketing pros understand the basics of using SEO on blogs and websites. However, the increasing...

9 Twitter Questions You Might Be Too Embarrassed to Ask

by Lakeshore Branding | Mar 2, 2011 | Internet Marketing, Small Business, Social Media

Say what you will about the power and popularity of social media, but it’s not going to make a number of marketers, business owners, and brand managers stop asking questions about what to do with it. Take Twitter, for instance. Questions about its viability are being...

Twitter Tips: Crisis Communications and Online Reputation Management

by Lakeshore Branding | Jan 9, 2011 | Internet Marketing, Small Business, Social Media

A number of business owners and brand managers use Twitter as a tool for communicating advertising and marketing messages, but the popular social media and microblogging site is also an equally powerful public relations tool. Twitter is especially effective in helping...

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