by Lakeshore Branding | Aug 9, 2012 | Internet Marketing, Social Media
Real-time use of social media allows businesses the opportunity connect with people in a way that mainstream media simply cannot achieve as effectively – largely because the bigger an organization, the more unresponsive it can become. In addition, traditional media...
by Lakeshore Branding | Jul 19, 2012 | SEO, Social Media
Search engine optimization (SEO) is a powerful tactic that any business owner can use to draw traffic to his or her website. Most tech-savvy business leaders and online marketing pros understand the basics of using SEO on blogs and websites. However, the increasing...
by Lakeshore Branding | Mar 2, 2011 | Internet Marketing, Small Business, Social Media
Say what you will about the power and popularity of social media, but it’s not going to make a number of marketers, business owners, and brand managers stop asking questions about what to do with it. Take Twitter, for instance. Questions about its viability are being...
by Lakeshore Branding | Jan 9, 2011 | Internet Marketing, Small Business, Social Media
A number of business owners and brand managers use Twitter as a tool for communicating advertising and marketing messages, but the popular social media and microblogging site is also an equally powerful public relations tool. Twitter is especially effective in helping...
