by Lakeshore Branding | Mar 9, 2016 | Internet Marketing, Local Search, Small Business, Social Media
Somewhere out there, a person is talking about you. Your business. Your brand. Of course, you’ll want to listen and join the conversation. You have to, right? The Internet, though, is a pretty big place. If before, the reviews and comments of your customers only came...
by Lakeshore Branding | Mar 28, 2014 | Internet Marketing, Local Search, Small Business
Reviews are already a huge factor when it comes to helping businesses stand out and succeed online, and if there needs to be a definite sign to signal the value of reviews in the future, it has to be Google’s recent announcement of their Reviews Dashboard to help...
by Lakeshore Branding | Sep 29, 2013 | Internet Marketing, SEO, Small Business, Social Media
Google + may not have the mass appeal of Facebook and Twitter, but it does have another benefit – the backing of the largest search engine in the world and the one most marketers and people rely on daily. Improving your Google+ presence and engaging more people is a...
by Lakeshore Branding | May 14, 2013 | Internet Marketing, SEO
There is one thing that you can bet on in the Internet marketing world and that is this; Things will change. During the year 2012, there were so many Internet marketing changes that many search engine optimization companies could not keep up. Web sites were sinking...
by Lakeshore Branding | May 12, 2013 | SEO
XML sitemaps are employed by webmasters to easily tell search engines about web pages on websites that can be crawled by robots. A standard sitemap files address each URL along with data about how it generally changes, the time of last update and how significant it is...