by Lakeshore Branding | Jun 22, 2011 | Internet Marketing, Local Search, SEO, Small Business, Social Media
It’s great to drive traffic – online and offline – from all corners of the world. But if you’re a smart marketer, you’ll realize you don’t have to be so international – at least not when it comes to search engine optimization (SEO). Thanks to local search, businesses...
by Lakeshore Branding | Apr 18, 2011 | Internet Marketing, Local Search, Small Business, Social Media
Whether your business has 100 followers or 100,000 fans, you’ve probably already realized that your community needs to be cultivated – and monitored – on social media channels weekly, if not daily. Recent news about the Taco Bell class-action lawsuit, which was filed...
by Lakeshore Branding | Mar 16, 2011 | Blogging, Internet Marketing, Local Search, SEO, Small Business
According to a study by Forrester Research, 71 percent of online shoppers read customer reviews before making a purchase decision. That’s close to three out of every four! Enough for us to have to seriously take this insight, one that serves as yet another proof that,...
by Lakeshore Branding | Dec 11, 2010 | Internet Marketing, Local Search, Small Business, Web Design
Did you know that 20 percent of all searches on the Internet are for specific locations or businesses? Search giant Google did, and that’s why they changed Google Local to Google Places and began to display – for every search query that may be locally or...
