by Lakeshore Branding | May 15, 2012 | Internet Marketing
Your online ad is running regularly. It gets a few clicks each time it runs, but you know it should be doing a lot more to promote your business. Unlike traditional ads, which appear before large numbers of people who may or may not respond to it, search engine ads...
by Lakeshore Branding | May 14, 2012 | Internet Marketing, SEO
Google Adwords gives you a lot of freedom about how you wish to spend your pay-per-click advertising cash, and it is knowing these methods in and out that can allow you to squeeze a lot more bang for your buck out of a limited online advertising budget. The key is...
by Lakeshore Branding | Feb 12, 2012 | Internet Marketing, SEO
Some of the major challenges posed to the online business owners or any website owner is the visibility of their websites on popular search engines, most especially Google. Among the number of search engines, Google controls majority of these searches. This is the...
by Lakeshore Branding | Mar 14, 2011 | Internet Marketing, SEO, Small Business
Most businesses and websites that invest in Pay-per-Click (PPC) campaigns know the basics of running one. They’d also know that the most important element of any PPC campaign is keyword research: spending time on finding out what phrases will be the most useful for...
by Lakeshore Branding | Mar 4, 2011 | Internet Marketing, SEO, Small Business
Google Analytics holds a wealth of information about your site. Within a few clicks you’ll have all of the metrics that are important to you: page views, visits, unique views, bounce rates, and conversions, etc. If you want to go a step further you can start to...
