by Lakeshore Branding | Aug 4, 2012 | Internet Marketing, SEO
Although Google Alerts have been available for quite some time, many individuals and businesses are still ignoring the branding benefits that the tool can offer. This could be because companies are too preoccupied with other strategies, they don’t understand how...
by Lakeshore Branding | Feb 10, 2012 | Internet Marketing, Social Media
Ages ago (pre-Internet critical mass, sometime in the 1990s), if a customer had a complaint about a company or service, they called the company and complained. If they were lucky, they were apologized to and given a coupon to save the next time they bought. If they...
by Lakeshore Branding | Dec 18, 2010 | Internet Marketing, Local Search, Small Business, Social Media
There’s a lot of hype in the social media realm over the dozens of new tools and dashboards that help you keep an eye on what people are saying about your company. Indeed, online reputation monitoring and management is quickly becoming a must-have for your marketing...
