by Lakeshore Branding | Jun 9, 2011 | Internet Marketing, SEO, Social Media
In mid-March, Google launched a social sharing tool called “+1.” Similar to the Facebook “Like”, +1 was added to search results to improve social relevance for users. It was noted last week that +1 will make its way across the Web in addition to (simply) search, with...
by Lakeshore Branding | Jun 7, 2011 | Blogging, Internet Marketing, Small Business, Social Media
Facebook is all about building relationships – and so is your blog. So are they a match made in heaven? Should you shell out some of your hard-earned cash to buy advertising for your blog on Facebook? It could be a smart move. Statistics show that Facebook advertising...
by Lakeshore Branding | May 5, 2011 | Internet Marketing, Small Business, Social Media, Web Design
From both a marketing and consumer perspective, Facebook is king. Few can deny the power of Facebook to pull and aggregate social data on a massive scale. According to an eMarketer report, Facebook has overtaken Google in “social sign-ins.” In Q1 2011, Facebook was...
by Lakeshore Branding | Jan 19, 2011 | Internet Marketing, Small Business, Social Media
Google has a new competitor in online advertising – and it’s today’s most famous Internet startup. According to market research firm eMarketer, social networking website Facebook earned revenues of $1.86 billion last year – from advertising alone. Whoa. The figure...
by Lakeshore Branding | May 19, 2010 | Blogging, Internet Marketing, Small Business, Social Media
Looking to leverage social media and make the most out of your online advertising campaign? It helps to understand the elements and nuances of advertising on a site like, say, Facebook. It’s not your regular 30-seconder on TV, and it’s also not your typical Flash...
