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5 Ways Your Company Can Generate Enough Referrals for a Lifetime

by Lakeshore Branding | Sep 28, 2011 | Internet Marketing, Small Business, Social Media

Social media is buzzing, QR codes are all the hype, and e-mail marketing is trendy, but where does that leave good old-fashioned referrals? Unfortunately for many startup companies, taking the time to consider the importance of referrals is the last thing on the “to...

7 Local Search Engine Optimization Tools to Help You Get Found Online

by Lakeshore Branding | Jun 27, 2011 | Internet Marketing, Local Search, SEO, Small Business

A few days ago we talked about how important local search / SEO has become – and what you can do to enhance your local search performance and Internet marketing efforts. Well, as we conducted our research for that story, we stumbled upon a number of neat local search...

Letting Testimonials Speak for You: A Guide to Soliciting and Maximizing Customer Reviews

by Lakeshore Branding | Mar 16, 2011 | Blogging, Internet Marketing, Local Search, SEO, Small Business

According to a study by Forrester Research, 71 percent of online shoppers read customer reviews before making a purchase decision. That’s close to three out of every four! Enough for us to have to seriously take this insight, one that serves as yet another proof that,...

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