by Lakeshore Branding | May 21, 2012 | Internet Marketing, Social Media
When you’re copywriting, it’s all too easy to lose yourself in clever lead-ins and a rousing introduction. Writing for the SMS means there’s no time for that; mobile marketers don’t have the time to lead into anything gradually, so they have to be direct. Most site...
by Lakeshore Branding | Mar 13, 2012 | Blogging, Internet Marketing
Spelling/Grammar It sounds obvious but millions of pieces of content are published each and every day on the Web with spelling mistakes, typos and grammatical/punctuation-related errors. It’s not so much a problem if you’re not great at spelling, but if this is the...
by Lakeshore Branding | Jan 26, 2012 | Blogging, Internet Marketing, SEO
When you try and use Internet marketing and blogging to bring in more business, it is essential to think about each word that you publish. Each page of your website needs to have a goal and each blog post must be aimed at achieving the following: Providing readers...
by Lakeshore Branding | Mar 30, 2011 | Internet Marketing, Small Business, Web Design
When you are marketing a brand name or product – online or offline – it is essential for you to acquire the know-how of writing a brochure effectively. The contents of the brochure will either be ignored or call potential customers to action. Information must be...
by Lakeshore Branding | Jan 11, 2011 | Internet Marketing, Small Business, Social Media, Web Design
No matter what Facebook says, E-mail is not going to go away. And neither will E-mail marketing: in fact, according to a recent survey, more dollars are expected to be spent by businesses and marketers this 2011 on E-mail campaigns. We certainly hope that some money...
