by Lakeshore Branding | Apr 8, 2013 | Internet Marketing
The key to a successful marketing campaign is not budget or coverage. Blanket broadcast tactics may feature prominently in many advertising campaigns, but marketing is about building a relationship with your prospects so that they become brand advocates. The key to a...
by Lakeshore Branding | Apr 6, 2013 | Internet Marketing, SEO
You’ve optimized your web site, you’ve called in search engine optimization experts, and you’re seeing keywords in your sleep. But how do you really know if your SEO strategy is working? It’s a question that every smart business owner should...
by Lakeshore Branding | Feb 1, 2013 | Internet Marketing
If a stranger asked you to name the three best things about your small business, would offering customers mobile payments be one of them? In all likelihood, there is a good chance you are still on the outside looking in when it comes to mobile payments, but don’t fret...
by Lakeshore Branding | Jan 29, 2013 | Small Business
When you look at your business’s efficiency and ability to move forward, you need to look at the production line. At the most basic level, a production line is the route that a product takes from order to arrival in your client’s hands. In manufacturing,...
by Lakeshore Branding | Jan 10, 2013 | Internet Marketing, Small Business
Branding is an extremely important part of business in any market today. This importance is often underestimated by eCommerce businesses, and this neglect is more detrimental than you may think. Without a success-oriented branding strategy, your business can never...
