by Lakeshore Branding | Apr 21, 2013 | SEO, Small Business
A huge part of owning a business is growing your brand and bringing in new customers. Nowadays, almost all customers turn to the internet for information regarding a product. Customers rely heavily on company websites, customer reviews and the world of social media...
by Lakeshore Branding | Aug 4, 2012 | Small Business
Ask 20 people what branding is and you will more than likely get 20 different answers. A brand can mean your logo, your company’s values, or the way it interacts with its customers and suppliers at every level of your business. Your brand can actually reflect your...
by Lakeshore Branding | Oct 4, 2011 | Internet Marketing, Local Search, SEO, Small Business
It seems that competition for valuable branded keywords is reaching an all time high, with a recent report by eMarketer, “Brands Go Head-to-Head in Competition for Search Terms,” estimating that US marketers will spend a massive $14.4 billion USD this year...
by Lakeshore Branding | Aug 8, 2011 | Internet Marketing, Small Business, Social Media, Web Design
With all of the commotion that goes along with a business, sometimes the easiest things are forgotten. Even worse, sometimes the easiest things can become complicated because after all—is anything about your company really easy? As it turns out, creating a logo is one...
by Lakeshore Branding | Aug 3, 2011 | Internet Marketing, SEO, Small Business, Web Design
The face of one of the most innovative companies in history is their ever-changing, extremely memorable logo. While Google leads innovation in many verticals and constantly “brands” that simplistic colorful logo in our brains, there is a lot behind this...
