by Lakeshore Branding | Apr 11, 2013 | Internet Marketing
As a musician, you might not feel like you have a brand, at least not in the same way that a mega-corporation has a brand. But aside from obvious considerations like logos and mission statements, you certainly do have some kind of image to uphold, and if you want any...
by Lakeshore Branding | Mar 14, 2013 | Small Business, Social Media
Internet marketing Sherpa Seth Godin describes a brand as the combination of something that predicts what to expect, multiplied by the emotional power of that expectation. Building a magnetic brand is the holy grail of the business world in 2013. Finding that grail...
