by Lakeshore Branding | May 14, 2012 | Internet Marketing, SEO
Google Adwords gives you a lot of freedom about how you wish to spend your pay-per-click advertising cash, and it is knowing these methods in and out that can allow you to squeeze a lot more bang for your buck out of a limited online advertising budget. The key is...
by Lakeshore Branding | Jan 6, 2012 | Internet Marketing, Local Search, SEO, Small Business
A potential pitfall for many new Adwords advertising is simply the false pretense that Google’s default Adwords settings are in the best interest for all advertisers. That’s simply not the case. Here are a handful of tips that can take just minutes but...
by Lakeshore Branding | Oct 4, 2011 | Internet Marketing, Local Search, SEO, Small Business
It seems that competition for valuable branded keywords is reaching an all time high, with a recent report by eMarketer, “Brands Go Head-to-Head in Competition for Search Terms,” estimating that US marketers will spend a massive $14.4 billion USD this year...
by Lakeshore Branding | Apr 7, 2011 | Internet Marketing, Local Search, SEO, Small Business, Social Media
The Facebook “Like” button has a new friend. Or rather, a new “competitor”. After a series of unsuccessful attempts to incorporate social into search – such as Orkut, Buzz, Wave – Google is launching what observers believe can serve as a rival product to Facebook’s...
by Lakeshore Branding | Jan 16, 2011 | Internet Marketing, Small Business, Web Design
Successful modern businesses know that the best way to cash in on an ever-decreasing post-credit crunch consumer market is to gain trade online. Any entrepreneur who has noted the decline in passing high street trade and dipped their toe into the web market will know...
