The introduction of Google Panda and Google Penguin updates has led to an astonishing rise in penalties. However, more than 90% of these penalties are not severe and the owner of a website may not even notice it. But there are some penalties which can hit a website real hard and thus create a dent in its overall success. This practice takes place every year and the penalty is generally imposed for violating any of the Google policies. The most common ‘sins’ are guestbook spamming and purchase of paid links without the mandatory no follow tag. Recently the Panda update jolted several high-ranking websites. But with so many limitations and policies, it is a tough job to remember all these when the online press releases are optimized. For a beginner, the very idea of Google penalties and dealing with them is quite nerve-wrecking. We will discuss about the well-known Google penalties and how to deal with them or avoid them altogether.

1) Google Penalty for Linking to bad neighborhoods
In order to avoid a Google penalty you must check that you are not linked to any bad neighborhood or link farms. The bad neighborhoods are known for spammed websites and link farms contain pages of non relevant link depository.
2) Google Penalty for Automated Query
The automated query tools make use of Google’s API at times when the queries are made from the same IP address which hosts the site. These tools violate the terms of service as formulated by Google. The excessive use of these tools can eventually lead to Google penalty.
3) Over SEO optimization penalty
If you indulge in poor SEO techniques by using the same keyword in link anchor text then your website will earn a Google penalty for over SEO optimization. In link building campaigns one must always change the link text used and use a number of different keyword terms. You can mix some long tail keywords and try to avoid high paying keywords as much as possible as this will only increase the risk of earning a penalty.
4) Google penalty for keyword stuffing
You must remove any sort of unnecessary repetitions of the same phrase in text in order to avoid Google penalty for keyword stuffing. It is best to adopt well written and ethical SEO techniques.
5) Penalty for reciprocal link building
Reciprocal linking is encouraged but excessive linking can trigger an unnecessary penalty. The penalty is applied when similar link anchor texts are applied again and again and large number of reciprocal links is added. The things get worse when reciprocal links are added to low quality websites. This is may lead to backlinks over optimization penalty or BLOOP. But this problem can be conveniently avoided reciprocal link exchange is only used as a part of SEO strategy to build quality one way links.
The above-mentioned penalties are the most common although there can be some other instances when a website can incur a penalty. For example, link buying can seriously hurt the rankings of a website A Page rank penalty is already in place to phase out known link sellers. Identifying and fixing Google penalties is not a tough call for a beginner but if all parameters are strictly followed then you can actually avoid getting a penalty in the first place.
About the Author
This was a guest post by Rich Gorman, click here for more info. Gorman has years of experience in online marketing, direct response, and making money online.