Reputation management is becoming a big part of our small startup. Many of our Chicago clients are finding that monitoring their online reputation is more important than ever. Reviews are viewed as a trusted source of information, in fact 70 percent said they trusted consumer opinions posted online. This ranks above newspaper editorials, tv and radio- according to Nelson Research.
Recently an old friend reached out to me to let me know that their company, Alterian, recently acquired Techrigy. Techrigy is a social media monitoring tool that complies links, mentions, information about particular keywords or companies. I know that there are several social media monitoring tools out there, but for some reason this one caught my attention.
The team here knows that it takes a lot to impress me, but I was pleasantly surprised with this web based tool. Within the first few minutes I began to see the depth and capabilities of the reporting and I am only in the basic version of the program.
This is a screen shot of what their backend looks like, it compiled all the mentions of Lakeshore Branding and then found 9 reviews, then the system identified if they were positive or negative reviews. Luckly in our case all nine were positive reviews of our company.
What I thought was Cool
They have a past index of websites- they analyzed mentions of the company from two years ago when we first started, while it did not have every mention, it did have a great deal of them.
Finding people that use URL shortners (like bit.ly or tinyurl.com) that reference your company.
They found a few mentions of the company that we were not aware of before we tried this tool, including this one above. It does not mention the company or have a direct link to our website but the URL he is using links right to our website.
Dice the Data- They make it very easy to not only organize the data they collected, but analyze it several ways in different time frames. The information is organized in a clear manner that makes it very simple to understand with pretty graphs that you can show management.
So my advice would be to give it a test drive around the block and let us know if you found anything new about your company. You can sign up for the “freemium” version which is limited to a few keywords- but we found it quite useful. Sign up for your account here.