Marketing online may seem easy, almost as if products and services sell themselves, but that is rarely the case. The Internet is a fiercely competitive marketplace, and it requires a structured approach in order to market a product in a way that converts leads into actual sales and repeat customers.
#5. Identify the core niche and target it.
The Internet is a massive market, and it is a huge mistake when a business simply markets a product in a general sense. At best, that approach is ineffective and inefficient, and at worst, it can foster a negative perception of the product. The better way is to identify the core niche for the product, and then spend all available marketing resources on promoting to that group.
#4. Make use of channels.
Once the business has identified the proper niche, it can get the most of it through a channel-based approach. A channel is a filter that marketing can apply to a niche the way that a programmer may apply a query to a database. The benefit to this is that the business can market based on a wide range of consumer characteristics, and the effort is even reducible to a granular level that works with individuals.
#3. Build the brand.
Do not allow a product or the company that sells it to be just an inanimate object. Loyalty and trust are relationship characteristics that require an emotional link. In order to achieve that emotional link, the business must build a brand that is easily identified, memorable and viewed in a positive light. If a consumer can connect with a brand, he or she can connect with the current and all future products.
#2. Develop relationships.
Creating an effective brand allows the possibility for a productive relationship, but those will not happen automatically. The business can foster them, however, by connecting with clients and potential clients through its website and through social networks, such as Facebook and Twitter. The best way for a business to build a relationship is to provide value beyond just the product it sells.
#1. Employ a feed management service.
Identifying niches, managing channels, building brands and developing relationships can be a complex assignment even for the smallest small business online. The best way to overcome that challenge is to use a feed manager, which will allow the business to manage product feeds, optimize marketing, analyze channels and so forth.
Effective marketing of a product online requires finding the right potential customers and putting the effort forth to convert them into sales.