When you are marketing a brand name or product – online or offline – it is essential for you to acquire the know-how of writing a brochure effectively. The contents of the brochure will either be ignored or call potential customers to action. Information must be helpful to the reader so that they will feel a need to contact you for further assistance. Brochures have been used in marketing for years and the fact that they are still around – and have taken several new forms on the Web as online promotional literature – is testament to their inherent value in contributing to sales.
Below are some useful tips on the process of writing a traditional or online brochure effectively:
Keep it Brief
The contents of your brochure must be brief and to the point. It is possible that the brochure may have several pages but the information therein must be relevant. Readers mostly scan through the brochure to check out its content before deciding whether it’s worth reading or not. It is therefore essential that the content be brief and straight to the point so readers can be egged on to continue reading.
Converse with Readers
The brochure must not only provide information, it must engage the reader. The language used must be direct with a vivid description of situations to which the readers can relate. Creating a brochure entails combining creativity with professional marketing techniques in order to connect with potential customers.
All the pages of your brochure – be it physical or online – must be arranged in a logical and progressive manner. The information must flow methodically from one page to the next. Capture the reader’s attention, furnish useful information then make your sales pitch. Finish the brochure with a captivating call to action statement. Once you finalize the design, make sure you find a good vendor to order your color brochure printing.
Images and Words
A picture may be worth a thousand words, but not so when learning the art of brochure writing. Technical elements of your products may need images to explain and illustrate. However, written content is still the heart and soul of your brochure. Construct your intended message using compelling words and illustrations in order to come up with an effective brochure.
Internalize the Message
You must know how to craft a brochure in a way that readers do not immediately forget about it. This mostly involves attaching a headline with an irresistible offer on the brochure. The headline must focus on your brand name while communicating the deal on offer using compelling statements. An effective brochure for the most part pays attention on branding and content, while its catchy headline remains on the mind of potential buyers.
Editing and Proofreading
Editing and proofreading is the last stage when learning how to develop a brochure. The brochure must be completely free from errors and mistakes if you intend to impress readers. In order to come up with an error free brochure, take time to go through it with a fine toothcomb then hand it to someone else for review. Printers are not responsible for proofreading and it is your responsibility to remove all errors before handing the brochure to them.
In order to conduct successful marketing – traditional or online – you must learn how to come up with a brochure effectively. This is a proven means of attracting new customers and promoting your brand name, products, and services. Effective brochures must be brief and to the point, converse with the readers, coherent in structure, well-organized and structured with memorable headlines and proofread to remove any mistakes.
About the author: Haliyma Barrow holds a B.A. degree in Spanish from Indiana University of Pennsylvania, and a Master’s degree in Public Administration from NYU. Haliyma likes to share knowledge by publishing a variety of business articles online.