SEO (search engine optimization) is growing ever more complex, with many businesses already having figured out their bottleneck problems in terms of fixing their website so it’s “SEO-friendly.” Link-building, however, is a trickier area, with agencies far and wide approaching this practice from all angles.
Here are some top tips to make sure you are maximizing the most from your link building campaign and helping yourself create a powerful backlink profile!

Image from

1. Link Replication
Look into the backlink profile of your competitors and see what sites link to them. Most of the time, you will find that you will be able to replicate the link to your own site.
2. Be Honest About The Links
When asking for a link from a site, just be honest about what you need. Most of the time, you’ll find the relationship will work a lot better, not just for you, but also for other parties.
3. Bad link networks
Be wary of having your site linked with a neighborhood of bad links, such as content farms and porn and gambling sites, which could negatively affect your site.
4. PageRank
Originally, PageRank was simply a weighting factor to understand if a site was worth getting a link from, but in recent years, judging quality by a site’s PageRank alone is no longer recommended. We recommend that you look, too, at other link analysis algorithms, such as Mozrank and Majestic SEO AC Rank.
5. Keep a Record
As simple as this next tip sounds, not many remember how important it is to keep a record of the sites that you have been building lists for. In the future this can help you find opportunities in which links can be replicated.
6. Mix it up
Mix up your backlink profile by having a wide variety of different links, which may include blog comments, wikis, forum posts, and blog posts.
7. Destination URL
Apart from the type of links you create (see number 6), we also recommend that you mix up the destination URLs of those links (which page the link leads to) in order for you to have a wide and varied back link profile.
8. Relevancy is key
Make sure that the anchored keywords are not only mixed but are also relevant to your key target pages. This should give an indication to search engines of your links’ keyword relevancy.
About the author: This article was written by a leading Advertising & Marketing to Students provider in the UK.