Let’s talk about choosing the right keywords for your website. Why is it necessary? First of all, it’s a guarantee of the traffic to your site. If your site is in the Top 10 for any of highly competitive search queries, you are likely to have high traffic and visitors to your site.
After making up a semantic kernel, which in fact means choosing the right keywords for your website, you will be able to analyze the ‘keywords’ that will be used for creating a webpage or for further website optimization. Such analysis is extremely important if you think seriously about optimizing your website.
Thus, you will be able to understand what people need and not to think about the number of people that you will be able to ‘trap’. The selection of keywords is required not only for your resource promotion but also for searching ideas, which in the future can turn into various sections or pages on your site, posts or articles, or future projects.

Now let’s formulate a three-step plan for selecting keywords:

  1. Hold a brainstorming session. Write down all possible keywords which people can use for finding your website. Put them into an Excel file, for example.
  2. Analyze requests. Carry out the analysis of all your keywords. The requests that you will use for promoting your site should be placed into a separate list. Delete unnecessary ones.
  3. Make a list of expectations. Write down all the requests that you will use in future for writing articles or for optimization. Such a list should be always at hand.

Now let’s analyze the process of ‘brainstorming’ in detail. First of all, analyze the following questions:
What words can people use for searching your website?
1. Primarily, these are your main keywords. If you position yourself in the‘hr software’niche, the requests can be the following: ‘hr software’, ‘hr solution’, ‘hr automation’, ‘hr automation software’, etc.
2. The name of the company, your brand name. If you promote a website on behalf of some well-known company, somebody can enter this name into a search engine and can get into your website. Your brand name or the name of your product which is popular offline can also be considered high-frequency keywords and they can generate high traffic to your website while your resource is not very popular online yet.
What questions worry your potential visitors?
Supposing you have a site or a blog devoted to computer literacy. Getting into the Top 10 for highly competitive requests with a newly born website is impossible. However, having little but stable traffic from the request ‘Why can’t I switch on my computer?’ won’t be a big problem.
What goods are your potential visitors interested in?
For example, you have a website about self-development and personal growth where the main request is ‘self-development’which is a very competitive keyword and getting onto the first pages in Google with it for your new website is simply impossible. But you don’t need it. Think about another thing. How many people are interested in the popular book by Napoleon Hill ‘Think and grow rich’? Too many! Why don’t you create a separate page on your website optimized for the request ‘think and grow rich’ and get traffic from it?
Which of your competitors are popular in your niche? How can you take advantage of their popularity?
Supposing you have created a new social network. The most popular networks in the world are Facebook and LinkedIn which are requested more than 30 million times a month. You can take advantage of this popularity by optimizing one or two pages of your site under similar requests. Of course, you won’t get into the first place but first pages in Google are quite real. Your site will be visible for more than 30 million users a month. Of course, not all of them will become your clients but even if half or a third of them visit your site at least once, the traffic will be enormous.
Pay attention to ‘slang’ keywords in your niche
and optimize your website for both variants. Very often users, especially teenagers, type their requests using slang words and, as a rule, they take no notice of the companies that haven’t considered this.
Carry out the deep and wide analysis of the requests depending on their popularity.
For example, you have a site about psychology. The request ‘psychology’ is very competitive and can’t bring you any good place in search engines. Try to expand the notion ‘psychology’ and optimizing your website under different divisions of psychology: practical psychology, psychology of personal growth, etc. It will help you get visitors more quickly, unlike with highly competitive keywords.
Using this algorithm of ‘brainstorming’, you can easily select many keywords for your website and get many ideas for new projects.
About the Author
Hi, my name’s JannetSparts and I’m working as an editor of Online Issues. I write for several blogs sharing my experience and observations. I have worked as a project manager in several companies. So I have tried different PM tools, including human resources system and workflow software solutions. For the moment PM software is my primary field of interest.