LinkedIn isn’t just for individuals looking to power their career and build their professional network. It’s also for companies and business organizations looking to establish and promote their professional identity.

Creating a LinkedIn company profile page will go a long way in letting people know what your business is all about. First of all, you can use it as an opportunity to build an online reputation for your company. When created and managed strategically, it can also be a great branding tool. A LinkedIn company profile, moreover, is friendly to search engines: it’s public and can show up in search results, giving you an extra edge in exposure and helping your business attract potential new customers or employees.

Create your company profile now on LinkedIn. The instructions are simple and easy to follow. We have even included a short Youtube video on how to create your profile. Below are a few tips to help you maximize the Linkedin company profile opportunity:

– Choose a company name that says something about your brand. If possible, add a relevant keyword. Instead of putting in “Autumn Surroundings”, for example, use “Autumn Surroundings Gifts and Flowers”. That way, it’s easier for search engines – and people – to find you.

– After entering your company name and E-mail address, think carefully of what people need to know about your brand. Give them your website address, a short description of your company, number of employees, headquarter location, and other similar information. Don’t forget to choose the industry to which you belong, and be sure to include your specialties – use only the appropriate keywords. Once people find you, they would want to know what you can do for them.

– Polish your profile by adding things that would help people identify your brand more easily. A company logo, for example. Or a tagline. Or the company group to which you belong.

– If you want to keep your page updated with fresh content, use LinkedIn tools that allow you to add links on the company profile to your news feed or your new company blog posts. That way, you’re ready for whenever someone wants to know more.

So if you haven’t created a LinkedIn company profile yet, do so. It’s simple and easy. Take advantage of that extra edge, and the additional exposure you can build your company on this powerful networking tool.