With the nation uncertain whether or not the Great Recession is over, and waiting to see what happens next, we all need to sit back and think to ourselves what we need to do to pull ourselves out of the situation that we’re in. Most people in the business and economics world claim that a large part of this recession is a lack of demand. The idea is this: if people aren’t spending money on buying things, then no one sees the need to make and sell products. As a result, people are being laid off and not being rehired elsewhere; it seems there’d be no need for their labor, since no one is buying anything anyway.

How does someone create demand, though? It doesn’t seem plausible that someone can create within people a desire to buy, but what we can do as a nation is create something new for which there might be a desire. What people want right now is something that is cost-efficient, and that seems to be what green entrepreneurs are creating.

Most businesses claim that they can’t afford to go green; however, looking at the money you save after making the switch, you can easily make savings on lowered energy costs – plus tax incentives, even. We can only hope that green entrepreneurs keep creating new products for us.

It would also be great if we could encourage more green innovation, but first there’s a need to prove that there’s a market for it. One way to help do this is by making your business green – even in only small baby steps. Online or “soft” document storage, for example, is a way to store important papers with document software instead of printing off hard copies all the time. “Paperless” is the kind of economy we call it; cloud computing-based services fall under this. Not only does this practice help you save paper (and those poor trees); it also saves you on storage and infrastructure costs, as well as spares you the inconvenience of having to keep track of important physical documents.

By doing simple things to go green, you not only save yourself some money; you also encourage a growing market that will, hopefully, save the environment and the economy.

With the major push in today’s society to be green, people are always looking – and should always be looking – to support companies that push a more eco-friendly initiative. This is why some forms of online marketing for businesses such as Facebook and Twitter are great, cost-efficient channels to reach out to a broader audience who might want to take part in your company and its efforts. (No more glossy brochures or expensive newspaper ad placements!) Every business knows that a marketing plan will only be effective if you reach the right audience, so tracking certain friends and joining groups that support a green business will help you reach those that want to join your fight against harmful environmental practices.

About the author: Resource Nation provides free tools, tips, and purchasing advice for business owners and entrepreneurs in over 100 business categories ranging from phone systems to credit card processing. Whether it’s connecting businesses with local and national pre-screened vendors, or offering easy service comparisons on a VoIP service, Resource Nation empowers business decision makers by providing the information they need to make smart choices.