Guest posting is an excellent way to increase brand recognition across the Internet while providing valuable content to readers with similar interests. A well-written guest post will drive traffic back to your website…when done correctly. Of course, writing outstanding content goes without saying, but there are a few other tips that should be considered before submitting that guest post.
Know the Guidelines for the Blog Post
The blog you are writing for may have a page dedicated to submission guidelines. If so, make sure to read and understand these guidelines in their entirety prior to submission. Nothing will make a guest blogger look worse than not following a posting guideline that has been clearly requested. For example, HTML formatting or a minimum word count may be required.
If there aren’t any guidelines clearly posted, write a quick email to the blog owner asking for clarification. Also, look at the blog and note the tone, average word count, and format of other guest posts to determine what the owner is looking for.
Use Links When Appropriate
Adding links to the post can be a good way to boost the credibility of a post, assuming that the links are relevant to the topic. Including too many links immediately comes across as “spammy” and will probably be frowned upon by the blog owner. One trick that will most certainly be appreciated is to incorporate links to other relevant posts on the same blog.
Obviously the blog owner wants readers on the site for as long as possible and providing meaningful links within the same domain is a great way to impress the blog owner and pave the way toward future guest posting opportunities.
Pictures, Pictures, Pictures!
Using pictures in a blog post is one of the best ways to break up large chunks of text and give your post a more professional appearance. If images are not integrated into the post, the blog owner will probably add one or two anyway. Save him or her the trouble and include relevant images. It will go a long way toward positioning yourself as a professional blogger and will add further credibility to your work.
Images on the web are everywhere but this doesn’t mean they are free to use. Give credit where it is due for images that may be used in a blog post. Nothing is worse than including an image without permission, and it is a surefire way to guarantee that no further guest posting opportunities will be coming your way for that particular blog.
Include a Bio
Write a compelling and concise author bio. After all, the purpose of guest posting is to increase brand recognition. Include a photo of yourself in the bio if permitted by the blog. Also, include a link to a relevant page in the bio. If you have multiple blogs or sites, make sure the links included in the bio are for sites relevant to the topic that you are guest posting about. Also, links to social media profiles can be a good way to gain exposure – include those links at the end of the bio as well.
Keep in mind that your professional credentials are on the line with a group of readers that do not have any idea who you are. And yes…first impressions do matter. Make it good and watch your own readership increase.