Whether it’s product packaging, billboards or a newspaper advertisement, printed materials are often the first means of communicating with customers. When the material is more expensive, such as a billboard, business owners tend to put more thought into the presentation. Though psychologically understandable, this notion of putting less thought and creativity into inexpensive business card makes little sense.
This simple, yet effective marketing tool gives you a lot of benefit for its seemingly small size. Having one could mean the difference between making it big or simply not making it at all. So before you dismiss this idea completely, think thoroughly and weigh the possible pros and cons.
Business cards are a ticket into the potential customer’s head. Rather than treat this inexpensive marketing tool as an afterthought, go to the lengths necessary to avoid these common mistakes.
You wouldn’t introduce a friend by telling their life story or listing their skills, and this is also best avoided on the card. In fact, a good rule is to leave customers wanting to know more about your services. People understand what a computer technician does without being told every specific service. Save in-depth information for your website.
Inferior Card Stock
Weak cards will bend and soak up humidity easily. Your customers are likely to throw these damaged cards in the trash without a second thought. Fortunately, a more durable card of heavier stock really isn’t much more expensive. Durable stock will remain firm in the pocket, and your patrons are less likely to leave it in with the dirty laundry.
It is tempting to get wild with the fonts, type, and color contrasts. After all, your card needs to stand out from the rest. However, a card that is difficult to read is of little use to anyone. Business cards should not require a magic decoder ring!
Clip art and unique designs can come in handy, but you don’t need a collage that looks like something on the wall of a second-grade classroom. Minimalism is the best choice in most cases. If you really want to stand out, it is a good idea to hire a graphic designer or check in with the print experts at Smartpress.com.
Avoiding the Cheese
The last thing you want in a business card is the appearance of an informal or shoddy attitude. It should appear polished and formal just as you dress when meeting a client. Cheesy cards often include vaguely related graphics, different fonts and garish color combinations. Unless you have an experienced graphic designer, it’s best to stick with the basics.
Business cards are a cheap way to announce your presence. These nifty little items can work wonders for you and your business. Knowing how to use them to get ahead is fairly essential. Remember that your business card is an extension of yourself, treat it the same way you would yourself.
For best results, go through your collection for ideas and consider outsourcing the job to someone who knows what works.